movie star who is considered when approaching an award event.
Why?
because Sacha Baron Cohen is very cleverly made the event an award as the site for free promotion of his film to be released.
Cohen has a history of using a formal event to promote his film. In 2006, he appeared as Borat at the Toronto International Film Festival. While in 2009, he appeared as a gay fashionista, Bruno BRUNO film to promote the MTV Video Music Awards.
Sacha Baron Cohen